Social media is the digital platforms designed for people to share their feelings, events, and the conditions real-timely in different shapes. In other ways, we can consider it as a new generation-living space where the users create all the contents. This adventure started with the improvement of technology, the usage of computers in houses and the rise of smartphones continues with development and transformation any moment. Such that, at the time being, almost half of the world -3.780 billion people- use internet and almost 2.850 billion of these users are actively using the social media. This user group creates a global interaction network by using various channels such as Facebook, WhatsApp, YouTube, Instagram, Twitter, Google+, LinkedIn and many more. As a consequence, these channels are not only the platforms the people use, also become as a new living space where all the brands, businesses and institutions are obliged to be inside. And this makes social media the biggest advertisement channel, the easiest and the cheapest way to reach millions of people.

So, what does it mean?

‘We can agree that social media is no longer an option for the businesses and brands, it is a must.’